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OpenAI Begins Testing Ads in ChatGPT to Support Free Access

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Originally published on OpenAI Blog

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OpenAI Begins Testing Ads in ChatGPT to Support Free Access

Summary & Key Takeaways ​

  • OpenAI is testing advertisements within ChatGPT to support its free tier.
  • Ads will be clearly labeled to distinguish them from AI-generated content.
  • The company states that ads will not influence the independence of ChatGPT's answers.
  • Strong privacy protections are promised for user data.
  • Users will reportedly have control over their ad experience.

Our Commentary ​

Well, this was inevitable, wasn't it? Free access to powerful AI models comes at a cost, and ads are the classic solution. We're curious to see how "answer independence" holds up in practice. There's something unsettling about agents churning away at 3am while nobody's watching, and now they'll be serving ads too. I genuinely don't know how to feel about this.

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