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Experience Design: Beyond the "User" in UX
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Originally published on NNGroup
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Summary & Key Takeaways
- AI is expanding the scope of traditional User Experience (UX).
- Design now extends beyond direct human users to include AI agents acting on their behalf.
- The article proposes "Experience Design" as a broader term for this evolving field.
- This new framing still emphasizes centering on people's goals and needs.
Our Commentary
This feels like a natural, almost inevitable, evolution of the UX field. As AI agents become more sophisticated, we absolutely need a broader lens than just "user." It's not just about human-computer interaction anymore; it's about human-agent-system interaction. I think it's a smart move to reframe it now, before the terminology becomes too entrenched and limiting. It's a subtle but important distinction.
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